Positioning & Visual Branding
Saint Luke Institute (SLI) has achieved international recognition for its healing ministry to Catholic clergy and men and women religious. The Institute had reached a point in its development when its success outgrew its visual branding. The logo was outdated; print materials had no unified message or approach; older technology and content limited online capabilities. SLI was preparing to launch a new institute to expand its human formation services, e-learning resources and counseling centers, and there was energy and readiness for change. Graves Fowler partnered with Gibbs Mediaworks to provide the consultation, design, content and technical services for SLI’s communications revamp.