Annual Fundraising Campaigns
The Cardinal’s Appeal in the Archdiocese of Washington raises money to care for people in need, educate children, and train future leaders for the Church. We developed the campaign strategy and built the overall branding and visual approach for this cornerstone campaign. Its marketing tools—posters, brochures, newspaper inserts, and pledge cards—are bilingual. We coordinated with web developers, printers, and mail houses to keep the campaign launch on schedule. The website is a responsive design that makes pledging and donations from mobile devices secure and easy. The Cardinal’s Appeal consistently exceeds its pledge goals and ranks in the top five of all U.S. diocesan campaigns.