• positioning & visual branding

    The Franciscan Monastery of the Holy Land in America is home to the Holy Land Franciscan Friars, whose purpose is to support the Holy Land, its people, and its holy sites. We are refining the Monastery’s communications and messaging to better communicate its mission and raise funds. Our responsibilities include strategic direction, email marketing, art direction and design and website maintenance. We’re also developing recommendations for better ways to communicate with the Monastery’s target audiences. We recently reviewed the group’s social media platforms and also surveyed donors, staff, and volunteers. Based on our findings, we’re clarifying the Monastery’s fundraising messaging and offering creative direction for bequest brochures, direct mail packages, and events.

    Client:
    Franciscan Monastery of the Holy Land in America
    Washington, DC
    myfranciscan.org

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