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for marketing to a new generation
for nonprofits
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The Jargon
Files
The Edna McConnell Clark Foundation has a series of downloadable essays
about how to untangle foundation jargon. There’s also an online jargon
dictionary.
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Community Technology
Foundation of California
CTFC brings support, technology and media tools to nonprofit organizations
in underserved communities. Their Digital Storytelling Institute shows
how YouTube can be put to work for your cause.
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CraigsList
Foundation
Nonprofit Boot Camp, podcasts, classes for nonprofit entrepreneurs.
A new generation’s approach to institution building.
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Guidestar
THE online resource for donors and volunteers to research nonprofits
or find out who is working on a favorite cause. Basic searches are
free.
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TechSoup
TechSoup.org offers nonprofits a one-stop resource for technology
needs by providing free information, resources, and support. Their Learning
Center is an amazing database of articles that are the written specifically to
help nontechnical people embrace new media tools.
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Volunteer
Match
Online link-up for nonprofits who need volunteers and businesses and
individuals who want to give. We used its database to find a volunteer activity
for our company staff to do together.
for government
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Free Government
Information
Site for discussion of government information in the digital age that
makes use of blogs, tagging and other web 2.0 tools
books that have inspired us
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Good to Great and the Social Sectors
By Jim Collins. The author of mega-bestsellers in the corporate world,
Built to Last and Good to Great, has published a monograph that gives a preview
of the research he’s now doing for the nonprofit world. This glimpse
is tantalizing; we can hardly wait for the book.
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Robin Hood Marketing
By Katya Andresen. An easy to grasp marketing bible for nonprofits
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When Generations Collide: Who They Are, Why They Clash. How
to Solve the Generational Puzzle at Work.
By Lynne Lancaster and David Stillman. The subtitle says it all.
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