PICO is a 35-year-old network of faith-based community organizations with a powerful local reputation. They were ready to take their work to a national level, but had no branding or strategic messaging to support the move.

Graves Fowler helped PICO assess their strengths, develop four key messages and create an identity and tagline to communicate it. Print collateral and a new Web site tell the story of how PICO puts faith into action.

PICO web site»
PICO branding»