AALS is well-established as a prestigious faculty recruitment and networking organization. The organization’s mission is to assure quality and lead improvement in legal education. Our assignment was to help AALS expand awareness about their core strengths and improve assessibility to their information-rich Web site.

The Web site solution grew out of our findings from AALS’s communication assessment. New branding and messaging position AALS as a forward-thinking, innovative catalyst for quality in legal education. The site is relaunching in phases to bring the extensive resource subsections into the new design as funds are allocated.

AALS branding »
AALS print materials »
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