AALS is a prestigious faculty recruitment and networking organization. Our assignment was to help AALS match external perceptions among their key audiences with internal core strengths.

Through a communication assessment we tested external perceptions and then developed key messages. A contemporary visual identity that reinforced these messages came next, along with branding guidelines for publications. The AALS information-rich Web site has also been relaunched. Ongoing evaluation and progress checks will follow to measure change and success.

AALS branding »
AALS web site »