AALS is well-established as a prestigious faculty recruitment and networking organization. The organization’s mission is to assure quality and lead improvement in legal education. Our assignment was to help AALS match external perceptions among their key audiences with internal core strengths.

Through a communication assessment we tested external perceptions and then developed key messages. A contemporary visual identity that reinforced these messages came next, along with branding guidelines for publications. The AALS information-rich Web site has also been relaunched.

AALS print materials »
AALS web site »