Our new look

It’s been ten years since we launched an identity program for Graves Fowler. The old look aged gracefully, but we were ready for something that reflected who we are as a studio today. Our work is more focused. Our staff is more diverse. We have east and west coast offices. We also have the same strong partnership that gives this studio its grounding.

In this process of redesign, we took our role as client seriously and learned several important lessons.

• Designers and copywriters are not mind readers. We had to take time to talk over our vision, listen to their counsel, stay flexible and let the work evolve.
• Deadlines can’t be met if critical information is incomplete.
• Design has more integrity when key decisions aren’t made by committee.
• You can’t rush quality printing.

The package has already won awards. But more important, it's added to our marketing success during rough economic times. It confirms again that good design is good business.

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