Social seniors. We’re all over Facebook.
The Pew Research Center (love these folks!) have just released a new report on older adults and social media. It’s no surprise to me that the study shows use of Facebook and Twitter is mushrooming with this group. They’re talking about my people!
This past summer I traveled with a bunch of 60+ folks on a cross continent bicycle adventure. No matter how many miles we covered or how tired the riders were, at the end of the day there was always time for Facebook. That’s the way we kept up with family back home and posted how we were doing.
I’m amazed how Facebook is spreading. Just got a new Friend invitation from Frances. She’s 87. Looks like Generations X and Y will have to skootch over for their elders once again.
Cindy Fowler is the editor of Smart Thinking / Great Design. Her insights and practical approaches come from over 35 years in marketing design, many miles on a bicycle and life as a fearless babyboomer in the world of social media.