Creating good consumer relationships by developing usable and understandable communication
From our marketing partners Kleimann Communication Group — You’ve spent time and money designing a new communication piece to convey important information to your consumers. The question you need to answer now is― does it work? Often organizations spend time and energy making sure their information looks good while ignoring whether it works: can consumers understand it? Use it? Act upon it? The only way to answer these questions is through consumer testing. Read their insights in this article >> KleimannComm_article
Cindy Fowler is the editor of Smart Thinking / Great Design. Her insights and practical approaches come from over 35 years in marketing design, many miles on a bicycle and life as a fearless babyboomer in the world of social media.