Stand by your brand: Fighting the good fight internally to manage your corporate identity
Our branding assignments have changed over the last few years at Graves Fowler. They’ve grown from design for one-time, start-up organizations to national institutions and corporations with complex needs. But no matter what size the group is, the issue always seems to be the same: creating a corporate identity is a lot easier than maintaining it.
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It’s easy being green…or at least light mint
Our firm is responsible for putting mountains of paper into circulation. We fill your wallets with business cards, your file drawers with valuable and well-designed (of course!) reference materials, your shelves with beautiful publications — and we fill your recycling bins and wastebaskets. Here’s some practical advice that wouldn’t undercut your need to reach your target audiences, that would be easy to do and that could help us all be a shade greener.
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One Size Does Not Fit All: Marketing to a New Generation
The rules are changing for all of us. Marketing and organizational development strategies that worked well for the Baby Boom Generation just don’t make it with the new generation that’s flooding into the workplace. It’s time to stop groaning and starting learning what they have to offer.
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Using Digital Images
Digital images are everywhere these days, but don’t assume that one image file is as good as another. In both print and web design, it’s extremely important to match the file format you use to the kind of final product you plan to create.
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What Does Branding Have To Do with Nonprofits?
Branding. It’s one of those words that marketing, advertising, design and public relations firms use pretty freely. It’s become a catch-all for everything from logo design to the total experience one has with a company or a product. But what does it have to do with success for a nonprofit organization?
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Using Copywriters to Maximize Your Impact
We believe that the most beautiful design is only as good as the message it carries.
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Buying Photography and Illustration Wisely
Finding the right photographs and illustrations for your work can be tricky. Here are the choices you have.
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How to Navigate the Design Process and Minimize Extra Charges
Although it might seem like a small detail, the way you provide text and artwork to your design firm can make a big difference in how smoothly your project runs—and how much it costs.
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