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Campaign of the Month - Archives

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June/July '08
Herbs do more than season your spagetti
Who could do a better job sharing reliable, important insight on herbal medicine than the National Institutes of Health? Their National Center on Complementary and Alternative Medicine commissioned Graves Fowler to help them publish a consumer-friendly guide, not a medical tome. The best news is that you can order the book for free.

April '08
GFC Web sites are poppin’ up all over this spring
Check out our three new site launches —

National Association for Music Education
This 130,000-member organization is dedicated to quality music education for children of all ages.

Diocese of Arlington
A robust new site for the Catholic Diocese of Arlington.

California Children’s Health Initiatives
CCHI is dedicated to providing affordable health care coverage for every child in California.

February/March 08 -
Art Directors Club 59th Annual Show draws buzz with Graves Fowler promotions
The ADCMW Annual Show is a signature design event in the Washington, DC region. Here’s how the Art Directors Club describes their competition: “When you have the creative bug, there’s nothing more exciting than that moment when you capture on paper or pixel your incandescent idea… that shining example of your talent. When it happens, it can light up a room — or maybe even your client’s face. It can make you feel like a kid again — a kid who comes running home with a jarful of wonder.” Promotion materials and graphics for this year were lit up by Graves Fowler Creative.

January 08 -
Resource book for American Psychiatric Association organized around career needs
APA knows that members with 20-year careers under their belts have different needs from student members. They have wisely created a resource guide to address that difference. With a smaller, more portable format and content organized around early, mid- and late career interests and concerns, the new APA Resource Guide designed by Graves Fowler is a hit.

December 07 -
Archdiocese of Washington has record year with the Archbishop’s Appeal
2007 marks the 22nd year that Graves Fowler has worked on this major fundraising campaign for the Archdiocese of Washington, and it was a good year indeed. A record $12.9 million was raised to feed the hungry, protect the vulnerable and educate children in this Archdiocese.

September 07 -
New web site takes on climate change from a faith perspective
“…our earth, speaks to us and we must listen if we want to survive.” -- Pope Benedict. The Catholic Coalition on Climate Change Web site was designed to connect Catholics to the teachings that drive this concern and a way to act on their faith.

July/August 07 -
Ask your patients. Tell your doctor. Communicate!
Vitamins, aspirin, yoga, acupuncture, exercise. Almost everyone uses some kind of alternative medical treatment to maintain health. The National Center for Complementary and Alternative Medicine has launched a campaign to make sure that doctors and patients are talking about that to each other so they can create smart, safe healthcare plans together. Graves Fowler partnered with GYMR Public Relations to develop the name, strategy and communications tools for the Time to Talk Campaign. The exhibit is touring trade conferences now.

June 07 -
It’s All about the Music at Merriweather Post Pavilion
A new Web site, designed and developed by Graves Fowler and Blue Atlas Interactive, has launched Merriweather Post’s repositioning and marketing campaign. With many new amenities, Merriweather’s music producers, IMP Inc., set the challenge before us to attract a wider range of ages and musical tastes to this well-known outdoor venue. Music is center stage—always—at the Pavilion and on the new Web site. Patrons can enjoy cutting edge bands as well as the finest symphony orchestra performances.

May 07 -
Step One: Open the Book
What makes a 7th or 8th grader who is behind in reading open a book? Sundance/Newbridge Publishing has just released a new series that will tweak the curiosity of the most stubborn non-readers. TAKE 2: Fact and Fiction books come in pairs: One book is a great story and one is a did-you-know book. For example, Howl comes with How to Behave in the Animal Kingdom. Graves Fowler created the covers using captivating illustrations by Ricardo Tercio for the fictional tales and stunning photos for their non-fiction partners.

April 07 -
“Cover All Children” rings loud and clear on the Hill
In early March, over 400 members of the PICO National Network lobbied Congress to win health insurance for all children. They held press conferences, rallies and met with almost 100 members of Congress and staffers. Vigils, congressional call-ins and other events across the country followed during the month, organized by local PICO affiliates and partnering organizations. Graves Fowler designed the banners, placards and badges to support and brand these events for PICO. As April began, the Senate Budget Committee approved $50 billion in new funding for children's health. We hope a big win for children is on the way.

March 07 -
Practice for real life
Tough issues like violence, sexual harassment, job insecurity are part of the workplace today. Strategic Interactions provides the tools to cope. Their innovative approach called Behavioral Simulations has captured national media attention on 60 Minutes, Good Morning America and Nightline. Graves Fowler has relaunched the SI Web site to showcase their work.

January/February 07 -
Friends, food, drink and fun
Estrella Restaurant & Bar is the culmination of entrepreneur Donna Kerr’s passion for entertaining and the pursuit of fun. The branding, print and web site (under development) created by Graves Fowler embody Kerr’s simple philosophy… “It isn’t what we have, but what we enjoy, that constitutes our prosperity.” Estrella is scheduled for opening in Spring 2008 near Washington, DC.

December 06 -
Human resources and payroll services count
Payroll Network has served as a connector to important employee services for many years. They asked Graves Fowler to create a graphic identity that would convey their commitment to bridging the gap organizations of all sizes face...providing customer service and taking care of employee needs.

November 06 -
Creating a sustainable world
Growth is inevitable. We need airports, roads and places to live, work and play. But we also need to plan the growth so the impact we humans have on the environment is not destructive. That’s what Straughan Environmental Services is all about. This engineering company is dedicated to environmental planning for a sustainable world.

Graves Fowler developed Straughan’s branding and has just launched a new Web site for them that explains their mission and work.

October 06 -
One Holy People, Together in Christ
The Diocese of San Jose reaches out to its community with a resource-rich Web site. Graves Fowler originally developed and launched the site in 2004. This year we assisted the Diocese in evaluating the success of the site and revamping its structure to respond to new needs and priorities.

September 06 -
Faith Shaping the Future
FADICA (Foundations and Donors Interested in Catholic Activities) is celebrating its 30th anniversary this year, and is using the occasion to launch an ambitious development/membership campaign.

Graves Fowler is providing FADICA with the promotion materials needed to carry out this effort. When we asked what makes FADICA special, the instant answer was that their members are at the core of their organization—a strong community that’s like a family. So we let members tell the story. Photos, interviews and images of the hands that will “shape” the future of the organization—create a celebration of 30 years of accomplishment and build excitement about what lies ahead.

August 06 -
Teamwork Makes Our Dream Work
National Industries for the Blind empowers people who are blind to work with little, if any, government assistance. The program also enables the federal government to purchase quality products and services. It’s a dream team idea. For the organization’s 2006 conference, Graves Fowler helped NIB celebrate its leadership with “sports” themed materials that included a fun set of “trading cards.”

July 06 -
Catholic Charities Foundation launches Circle of Hope
Graves Fowler has assisted Catholic Charities in launching a new fundraising program that supports their work with the most vulnerable people in our community. Through Circle of Hope families receive access to health care, affordable housing, legal services and other support at critical times. We’re proud to add our design expertise to this important work in our community.

June 06 -
National Archives and Graves Fowler take home a Blue Pencil Award
The Office of Presidential Libraries gathered design honors for their branding at the 2006 National Association of Government Communicators annual meeting. With George Selby, President-elect of NAGC, to accept the award were Graves Fowler team members, Mariann Seriff, Cindy Fowler and Theresa Graves, along with Ben Irwin and Susan Donius from the Archives.

April/May 06 -
Restoring Justice
Bring offenders, victims, families and criminal justice professionals together for support and reconciliation? No small task. But the California Catholic Conference has launched a new Web site that will do just that. RestoreJustice.com offers healing and hope for everyone who has been impacted by the criminal justice system.

Graves Fowler worked with representatives of each interest group to ensure that the content and design would welcome all. Video clips throughout the site tell powerful first-person stories. A searchable database offers local, state and national resources and accepts online entries.

For more information about Restore Justice, visit www.restorejustice.com

March 06 -
Promoting the Art, Science and Research of Vision Care
The American Academy of Optometry and the American Optometric Foundation are long time clients of Graves Fowler. What could be more important than caring for the vision health of people around the world? Their 2005 Annual Reports have just been distributed, and we’re busily into preparing conference materials for Denver in December of this year.

For more information about AAO, visit www.aaopt.org

February 06 -
Improving the Nation’s Health
The public health issues facing our nation and world can sometimes be staggering. Costs to confront these issues are staggering, too. Fortunately, Grantmakers in Health (GIH) exists to help foundations and corporate giving programs fund work on pressing health issues wisely and effectively.

Graves Fowler has begun working with GIH to fine tune their branding in print publications. This month, GIH is hosting an important meeting with the Center for Disease Control in Atlanta that will bring together leading public health experts and grantmakers who make their work possible. The meeting announcement is our first assignment completed with GIH.

January 06 -
Law schools educators get a brandlift
The Association of American Law Schools (AALS) has a respected reputation—but its branding was strictly old school. Over the past year, Graves Fowler has helped AALS improve its messaging and establish a new identity program. Our goal was to reposition AALS as a forward-thinking, innovative catalyst for quality education. With the relaunch of www.aals.org in mid-December, this phase of work is complete. Evaluation and progress checks will follow to verify the impact and help them keep on track. Stay tuned!

December 05 -
Promoting Peace and Security through Science and Technology
The US Civilian Research and Development Foundation (CRDF) was established by the National Science Foundation to foster cooperation and expand non-military job opportunities for scientists in Eurasian countries. This growing foundation is building partnerships with scientists in unlikely places such as Iraq, Libya and the Baltic Republics.

Graves Fowler has collaborated with CRDF to create the foundation’s annual reports since 2000. The last report has just been completed and has received the strongest praise yet.

August 05 -
Building for the Future
Teenagers are building $500,000 houses in Montgomery County, Maryland. Since 1976, students have built 34 homes sponsored by the Construction Trades Foundation and the county’s public schools. Working on a real home with real responsibility helps students make good career choices. CTF’s branding, developed by Graves Fowler, appears on the cornerstone of each completed house.

June 05 -
Healthy Kids in California
The Healthy Kids Campaign is working to see that every child in the state of California has health insurance. Graves Fowler is helping PICO California and the 100% Campaign promote legislation now before the state government that will make that dream a reality. We created the visual identity for the Campaign and provided event graphics, print materials and Web site coverage to support the organizing efforts. A recent Town Hall meeting in Sacramento drew over 4,000 concerned citizens and all the movers and shakers from the state government.

February/March 05 -
The Cardinal's Appeal for 2005 Launches
This is the 20th year that Graves Fowler Associates has helped the Archdiocese of Washington raise awareness and funds for education, social services and other ministries. The Appeal has consistently reached its goal in spite of economic downturns, national disasters and major challenges with public perception of the Church. One hundred percent of the money raised goes to direct services and ministry.

January 05 -
What's happening at ATF?
It’s a big job dealing with alcohol, tobacco and firearms law enforcement—and now terrorism. But the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is charged with these enormous responsibilities. ATF asked Graves Fowler to help them communicate just how they will carry out their mission in the coming years. We developed a vision book and poster to bring their work to life.

November & December 04 -
What do Kennedy, Reagan, Nixon and Clinton have in common?
Not much, really—except that their collections of Presidential records are all administered by the National Archives. This prestigious, but nearly invisible library system needed branding. By linking all ten libraries with an identity and developing a strategic approach to communication materials, both the central Office of Presidential Libraries and the individual libraries will enjoy increased awareness and support. Graves Fowler provided the analysis and creative work. The logo is done. Print materials are in development now.

October 04 -
Building national awareness for the PICO National Network
PICO has a long history of effective community organizing on health care, educational, community safety and housing issues. With affiliated organizations in 50 cities around the country representing 1 million families, they are ready to tackle these issues in Washington, DC. PICO needed clear branding and communication tools that would unite their constituents and give them the clout they needed on national issues.

Graves Fowler has helped PICO build a communications plan and execute it in strategic phases. This month their national web site launched introducing their new national branding and key messaging.

September 04 -
A new web site for the Diocese of San Jose
Seeking to be a Church “in tune with the world” the Diocese of San Jose,
California, asked Graves Fowler to launch a web site that would help them
connect to the wider community and their parishes, members and staff. The
new site carries a spiritual message as well as practical, up-to-date news
and information about life within the Church.

August 04 -
Bringing Down the Barriers
Graves Fowler has collaborated with the US Civilian Research and Development Foundation (CRDF) for the last four years to create the foundation’s annual reports. Each year we have assisted them in presenting their story with increasing message clarity and content organization. Their most recent Annual Report is fresh off the press!

CRDF was established by the National Science Foundation in 1995. It is a unique public-private partnership that works to:

Give alternatives to emigration so scientists and engineers can stay in their home countries
Transition foreign weapons scientists to civilian work
Use applied research to benefit the US and Eurasian countries
Strengthen research and education in universities abroad

June & July 04 -
Fundraising campaign for Archdiocese of Washington wins recognition from the American Marketing Association
The Cardinal’s Appeal 2003 campaign captured an mAward at the annual awards gala for the AMA in Washington, DC. This competition recognizes marketing work for solid strategy, innovation and positive return on investment Judges consider the marketing obstacles faced, how well the target audience is addressed and—above all—results!

See the 2003 Campaign web site >>

Since 2001, the Cardinal’s Appeal—launched each year with campaign materials and a web site developed by Graves Fowler—has raised over $31.5 million. One hundred percent of the funds go directly to agencies that serve the community in education, social services and ministry.

See this year's web site >>
Learn more about the work of the Archdiocese on their web site—also created by Graves Fowler. www.aow.org >>

May 04 -
Challenges and Choices
That’s the theme of the this year’s annual report for the Great Valley Center of Modesto, California. And it sums up their work perfectly. GVC is more than a think-tank or a foundation. It fearlessly articulates the Valley’s problems. Then it brings resources and leadership together to work on real solutions for this diverse and rapidly-growing part of California.

Graves Fowler has helped GVC develop the look and messaging of their print communications including annual reports, program publications and conference marketing materials. The tone is vintage California with a distinctly modern twist—just like the Valley.

See more GVC work >>
Learn more about GVC’s May event, Central Valley—On the Map! >>

April 04 -
Prism Is a Winner
Prism has been awarded Best of Show at the Bio-IT Conference and Exposition held in Boston the first week in April. Developed by Nextrials, Prism collects and prepares data for Federal Drug Administration (FDA) approval quickly and accurately so life-saving drugs and products reach people sooner.

Graves Fowler has worked with Nextrials to develop their corporate branding as well as the marketing tools and messaging for Prism.

See Nextrials' web site >>

Learn more about Bio-IT and Prism >>

March 04 -
A History of Fundraising Success for the Archdiocese of Washington
Fundraising is especially challenging during stressful economic times, but donors have responded generously to the Archdiocese of Washington, DC. Since 2001, the Cardinal’s Appeal —launched each year with campaign materials and a web site developed by Graves Fowler—has raised over $31.5 million. One hundred percent of the funds go directly to agencies that serve the community in education, social services and ministry.

See the newly launched 2004 campaign web site >>

Learn more about the work of the Archdiocese on their web site—also created by Graves Fowler. www.adw.org >>

February 04 -
Veterans Preserve History at the Library of Congress
In 2000, the American Folklife Center of the Library of Congress launched a national campaign to preserve the personal experiences of America’s veterans from all wars. Graves Fowler developed the campaign’s identity and has created Memoir Kits, exhibit graphics and other tools as the campaign progresses. Hundreds of local and national organizations are partnering in this effort. A Five Star Council whose members include Tom Brokaw, John Kerry, Walter Cronkite, Max Cleland and other prominent leaders, serves as advisors and supporters. To date over 10,000 stories have been collected.

Learn more about the Veterans History Project on their web site at www.loc.gov/folklife/vets >>